Recently Taiwan railways administration are re-building the major train station in order to integrate
transportations in the cities and improve life quality of the citizen and tourist. Since 2005, Taiwan government has been working on TRA Rapid Transit Systematisation, the hardwires have been upgraded with modern looks, but the software such as online booking system in the train station and online booking site of TRA haven’t been changed for decades.
One day My Foreign friend was trying to book TRA ticket from their site on laptop, but during the booking process is not very consistent. and it bug him for a while to complete the task.
So I want to know how reDesign a website can help people to connect two different system, modern train station and old-school online booking system, to give them the better experience through the online-booking system on TRA site.
I’d like to refer some methods from google sprint which allow people solve the big problems and test new ideas in short period.
First of all ,In order to unpack the problem, I decided to use New Taichung Train station as a research example to execute field research on day one.
There has two kinds of machine you can buy tickets from one is for express and other you also can buy ordinary.
Recently the Taiwan Rail Administration have improved the hardwire by using the new sign in the station.They using yellow, black, white as main color.
The information on the time table you can see on your ticket is train number and depart time. it can be useful on the ticket design that can help people to link the dot.
here we can see the IA is not using same metaphor with the group once you dig into the content. Like Rail guide can be rearranged below About TRA, and also contact information should be on Contact.
Usually people use TRA to book the ticket as a major task, just few will use as a tool to plan their trip unless you are planing a train trip. Therefore, easy to book a ticket is the top priority of the function of this site. Here is the step you have to take if you're trying to purchase the ticket online on TRA site
we can use the color or form of ticket to connect with online site.
it can enhance the identity of TRA.
Current site is inconsistent, so streamline the booking experience is crucial for this site to succeed.
IA is not clear enough to people want to find the information. redesign the layout of this site and recategorize the item will be very helpful for users.